Portrait of Laura Bicego: Founder of Nanis
The designer Laura Bicego is the founder and creative inspiration behind Nanis , the Italian luxury jewelry brand. She designs her unique and award-winning jewelry in her factory with a lot of love and passion. In this article you will find out how Laura discovered her enthusiasm for jewelry making, how the Nanis factory came into being and what makes the luxurious pieces so irresistible.
Laura's beginnings in her parents' studio
Laura was born with a passion for designing jewelry. As a child, she became enthusiastic about crafts in her father's studio and took her first steps as a jewelry designer at an early age. After gaining a lot of experience in the family business, she began to design her own concepts at some point. Laura is an independent woman full of creativity and felt that it was time to live her own jewelry visions. In 1990 she decided to set up her own factory in beautiful Vicenza with her husband Piero Marangon. The beginnings of Nanis began. She now applies the knowledge she learned from her father in her own company, expanding it and perfecting her techniques.
Laura Bicego with her husband Piero (around 1990)
Laura Bicego pursues her own wonderful goal with her jewelry: The designer wants jewelry not only to be worn on special occasions, but also wants to offer the women of the world accessories that become part of the wearer and almost merge with her. Jewelry from Nanis is luxurious, but remains surprisingly suitable for everyday use. It should be wearable at any time and give women joy and self-confidence. If you look at the jewelry from the Italian manufacturer, you will see that they succeed in this project fantastically.
Laura's sunny smile and cheerful nature are reflected in each of her exquisite jewelry pieces. She has fulfilled her wish to rekindle women's desire for jewelry. Today, jewelry connoisseurs around the world enthusiastically wear the Italian's wonderfully elegant collections. Laura Bicego has set new standards for the jewelry market with her empathetic and revolutionary vision. Jewelry is no longer just jewelry. With Nanis you wear accessories that underline your own personality, make you shine and give you strength and expression. Laura wants women to feel beautiful and strong every day and wants to do her part with her jewelry - which she does brilliantly. Because her feminine, sensual and extraordinary creations trigger exactly that in the wearer.
Nani's necklace "Dancing in the Rain" yellow gold aquamarine beads
Laura is both a brilliant jewelry designer and a popular figure. Because even though she has come a long way with her jewelry and has built up an impeccable reputation, she remains humble and down to earth. Outwardly, she describes herself as an export manager because the title of CEO means she feels a greater distance between herself and her customers, which goes against her wishes and philosophy. Being close to her customers is extremely important to Laura - that's why she makes emotional jewelry according to her taste, which attracts exactly the women who share her vision.
Laura Bicego 2020 (Source: Facebook)
The story of Nanis: tradition, innovation & passion
Starting with three employees, the company grew over time to 60 people who accompanied and supported Laura Bicego on her journey. Include the companies that are included Nanis If you cooperate, you even have around 100 employees who make the factory what it is today - the birthplace of unique, luxurious jewelry that brings out the best in every woman without pushing itself into the foreground. For this mission, the goldsmiths of the Italian company combine traditional goldsmithing techniques with innovative, great ideas.
The combination of conventional and advanced jewelry production produces impressive pieces of jewelry like those from the Trasformista collection, which even earned Laura Bicego the Inhorgenta Award in the “Fine Jewelery” category in 2018. The fun-loving, elegant and unique designs are full of attention to detail and are handcrafted masterpieces made of beautiful gold.
Laura Bicego at Inhorgenta 2018 (Source: Facebook)
In order to give the accessories their own signature with a particularly delicate look, the goldsmiths use 20 different brushes and seven abrasive pastes for the final touch. This creates a velvety, matt look that gives the gold a sensational warmth and depth. Laura places great value on aesthetics and true craftsmanship, so each of her goldsmiths handcrafts her designs with absolute precision. Dexterity is important when handling the chisel. Just a small mistake and the basic shape of the piece of jewelry changes and speaks a different language.
Chisels & grinders for jewelry processing
The goldsmiths are able to preserve the shape of the design and bring it to its best advantage thanks to an old technique that the Nanis manufactory uses to produce its modern jewelry. Narrow, hard-to-reach areas are polished with a thread. This technique allows Nanis to create particularly filigree and delicate accessories that are full of perfection and attention to detail down to the last detail. Thanks to the fine surface structures, the pieces of jewelry capture the light wonderfully, have a matt shine and appear lively. The warm glow of the jewelry is reminiscent of the golden sun of Italy and is a stylish reminder of Laura Bicego's homeland.
Laura Bicego & employees in their workshop
Jewelry from Nanis are handmade works of art that are formed with a lot of patience and skill from exquisite materials. Gold, gemstones and diamonds meet unique, stunning designs and together form superlative wearable treasures. However, they never seem pompous or ostentatious, but rather convey a feeling of grace, elegance and self-confidence. We can absolutely understand that people love Nanis jewelry so much and that the manufacturer enjoys such a fantastic reputation.
The wonderful designs of Laura Bicego
Laura is a strong, confident woman. You can tell by the designer’s attitude. She believes that you can only design really good jewelry if you know who you are. Because creative work is always self-expression. Wise and extremely talented at the same time, Laura Bicego travels the whole world to be inspired by a wide variety of people and landscapes.
If you want to learn and find your creative identity, you have to think outside the box. Laura recognized this early on and collects new impressions everywhere, which inspire her to create fascinating pieces of jewelry with a very special appeal. Paired with the spirit of Italy and their mission to conquer and change the world of jewelry and women, accessories with a luxurious, Italian flair are created.
Nani's earrings Dancing in the Rain yellow gold & diamonds
The highlight of the jewelry is a wonderful mix of natural shapes and technical brilliance, which creates one or two surprise effects. One example is the Trasformista collection, whose elements you can rotate and transform your piece of jewelry into a completely different one in a matter of seconds. It has always been important to Laura that the jewelry adapts to the wearer and not the other way around. That's why she processes her ideas into exquisite and at the same time comfortable to wear luxury accessories that suit a wide variety of styles and women and stylishly flatter them both in everyday life and in special moments.
Laura Bicego's sensual collection Dancing in the Rain
You can tell that Laura Bicego is an extremely cheerful person and not just by her infectious smile. Because the designer wears the sun not only on her lips, but also in her heart. The best proof of this is the beautiful one Dancing in the Rain collection , which sums up the cheerful nature of the charismatic Italian.
Dancing even in the rain is a beautiful idea that gave rise to even more beautiful jewelry in Vicenza. The focus of the product line is gold drops that are reminiscent of raindrops that shimmer golden in the Italian sun. Colorful gemstones and exquisite diamonds make the sensual pieces of jewelry a luxurious and sensual reminder to shine and feel great even on gray days.
Nani's necklace Dancing in the Rain yellow gold
We can well imagine that women feel good with these wonderfully feminine pieces of jewelry even in bad moments. Laura's jewelry radiates her overwhelming joy of life, which you can feel when you put on the handmade accessories. Although most of the pieces in the collection are subtle, they stand out thanks to their gentle design, the craftsmanship and the sensational ideas. With the Dancing in the Rain Collection Take Laura's message out into the world and encourage yourself and other women to feel big instead of small - to dance in the rain instead of waiting for the sun.
NANIS ear studs Dancing in the Rain yellow gold & aquamarine
Copyright photos: Nanis
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