Juwelier Badort

For over two decades, Astrid Merkel has been assisting clients in their search for the ideal piece of jewelry. Her heart beats for the floral sensuality of Pasquale Bruni and the quiet strength of Be8 Jewels. "A piece of jewelry must belong to you – not to the season."

Dilek Göksan loves gold that tells a story: the hand-engraved surfaces of Marco Bicego, the flowing lightness of Nanis. She takes her time until the piece not only fits but feels like it was made for you.

For Ricarda Wolters, jewelry is an expression of attitude. She advises with an eye for the sculptural nature of Schmuckwerk and the play of colors of Bigli – clear, modern, uncompromising in taste. "Courage suits every woman."

Johannes Sachs knows every piece in detail – and helps you find the right one, whether for yourself or as a gift. With a steady hand and honest advice, from the first conversation to the handover in Neuss.

Armin Badort is the fourth generation to run the business. Having grown up among display cases and workbenches, he sees jewelry not as a mere commodity, but as something that accompanies people for many years. He sees his task as bringing together those brands whose craftsmanship and values align with Badort – carefully selecting them rather than simply collecting a wide range.