Armin Badort

Armin Badort studied business administration and has headed the company since 1992. When Mr. Badort isn't running the business, he searches for exceptional jewelry brands for our customers.

"The most fun part is when we discover new designers and our customers embrace them enthusiastically. Then you feel like you've done everything right."

The managing director of Badort is also very active outside of work. Whether as an active marksman at the Neuss Citizens' Marksmen's Festival or caring for his rare fish, his interests range from travel, good food, art, and even aquarism. Armin Badort is a passionate watch wearer. He is also fascinated by the technically striking look of Bell & Ross watches and, in contrast, the wonderfully delicate designs of Mattia Cielo's jewelry.